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The Urgency of Climate Change: How Social Media Creators Can Make a Difference

Climate reports have provided clear evidence of the precarious state of the world’s climate and the necessary actions required to mitigate the effects of climate change.

The hard truth is that climate change is no longer a distant threat – it’s a here-and-now reality that’s affecting our lives and livelihoods in profound ways, impacting on our economy, health, well-being, political stability and our hopes for prosperity.

The science is clear: the decisions we make now as a society will have long-lasting implications for generations to come.

But it’s become pretty clear that science can’t do all the talking on its own.  

Climate scientists have been striving for decades to raise public awareness about the importance of the climate crisis.

And this is where you come in!

As a social media content creator, you have the power to reach a broad and diverse audience and convey crucial messages in a unique and creative way. 

We understand that the topic of climate change can be overwhelming but are not alone in this endeavour! We are a network of creators, climate experts, and communication professionals, all united in our efforts.

If you have any questions or require additional information about climate science, please do not hesitate to contact us.

Below you will find some great explainers from climate experts, who also happen to be YouTubers, about the most recent climate science reports by the Intergovernmental Panel on Climate Change (IPCC), the United Nations’ go-to body for assessing the science behind climate change.

A recap on the AR6 IPCC reports:

The Working Group I: The Physical Science Basis:  How did accelerated climate change happen?

This working group  explains how the Earth’s climate is changing because of human activities, causing temperatures to rise, sea levels to rise, and extreme weather events to become more frequent and severe. 

See Climate Adam’s explainer on this report IPCC reveals how we are changing the climate.

See Miriam Nielsen’s explainer on this report: The IPCC 2021 physical science report explained in 7.5 minutes.

 Working Group II: Impacts Vulnerability, and Adaptation:  How bad does it look?

This working group focuses on the impacts of climate change on human and natural systems and how climate change is already having significant impacts on people and ecosystems around the world, affecting food production, water availability, and human health.

See Climate Adam’s explainer on this report:  IPCC shows Climate Change hurting us… Today.

See Miriam Nielsen’s explainer on  this report: The IPCC impacts and adaptation report explained in under 7 minutes.

Working Group III: Mitigation of Climate Change: how can solve it?

This working group focuses on how we can mitigate (reduce) the impacts of climate change by reducing greenhouse gas emissions such as using more renewable energy sources like solar and wind power, improving energy efficiency, and changing the way we use land and grow crops.

See Miriam Nielsen’s explainer on this report: The latest IPCC report explained in less than 8 minutes feat. @ClimateAdam.

Additional resources

We’ll be updating with additional resources, so stay tuned!

  • Info pack about the upcoming IPCC report AR6 Synthesis Report: Climate Change 2023 (coming soon).
  • BBC climate terminology translator
  • #ShowYourStripes: Professor Ed Hawkins is the creator of the warming stripes and the website allows people from any country in the world to see how much their country has warmed, and then share the personalised warming stripes generated by the data on their social media, licenced under creative commons.
  • Climate Visuals – a bank of images carefully curated by experts to better portray the complex and interrelated nature of the climate crisis. Some images are free to use.
  • Nicole Kelner’s climate icon packs (paid resource).